From Carrara to the Italian Riviera
From the marble mountains of Tuscany to timeless coastal villages.
Tailor-made private tours across Tuscany and the Italian Riviera, designed by local experts who know the territory beyond the guidebooks.
From the marble landscapes of Carrara to the colorful villages of Cinque Terre, from Renaissance masterpieces in Florence to the elegance of Portofino, Lunaetours creates authentic experiences that balance culture, regional flavors and seamless logistics.
Discover Tuscany and Liguria with a Trusted Local Tour Operator
A Network of Local Professionals
We collaborate with licensed guides, experienced drivers and trusted local operators to ensure high standards, safety and authentic content in every destination.
Complete Travel Design
We don’t simply sell tours. We analyze your time, interests and expectations to craft a meaningful and well-balanced experience tailored to you.
Personal Assistance Before and During Your Trip
From the initial consultation to on-the-ground coordination, we provide continuous and transparent support to guarantee a smooth and reliable journey.
Explore Our Destinations in Tuscany and in the Italian Riviera
Each destination reveals a different side of Italy — from artistic capitals and marble mountains to coastal villages and vineyard landscapes.
Carrara & The Marble Region
Discover the world-famous marble quarries, historic centers and artisan workshops that have shaped centuries of sculpture and craftsmanship.
Cinque Terre
Explore colorful seaside villages, terraced vineyards and panoramic coastal paths along one of Italy’s most iconic landscapes.
Florence & Tuscany
Experience Renaissance masterpieces, medieval towns and rolling countryside enriched by world-renowned wine traditions.
Portofino & Italian Riviera
Elegant harbors, fishing villages and scenic coastal drives between sea and hills define this refined corner of Liguria.
Experiences Around Your Interests
Every traveler is different. Our experiences are shaped around your interests, travel style and time availability.
All our proposals are tailor-made upon the needs of individuals and small groups, or designed for large groups traveling by coach, dedicated rates for travel agents and travel consultants.
Shore Excursions
Curated day experiences for cruise travelers departing from Genoa, Portofino, Santa Margherita Ligure and Livorno.
Balanced timing, smooth logistics and meaningful highlights — designed around your ship schedule.
Private Transfers and Drivers
Comfortable private transfers and flexible day trips with professional English-speaking drivers.
Ideal for travelers who value efficiency, discretion and personalized routing.
Art & Culture
Private guided visits through historic centers, museums and artisan workshops.
Stories, context and local insight bring each destination to life.
Wine & Food Experiences
Vineyard tastings, regional products and authentic culinary moments curated with trusted local producers.
A genuine way to experience Italy through its flavors.
Boat Tours
Experience the coastline from the sea with curated boat itineraries along the Italian Riviera and Tuscany.
Scenic views, relaxed pacing and exclusive perspectives.
Team Building & Incentives
Tailored corporate programs combining culture, gastronomy and shared experiences.
Professionally managed from concept to execution.
Active & Outdoor Experiences
For travelers who prefer movement, nature and immersive exploration.
Hiking Tours
Guided walks through coastal paths, vineyards and scenic landscapes.
Bike Tours
Curated cycling experiences combining active travel and cultural discovery.
Start Planning Your Private Experience in Tuscany and Italian Riviera
Tell us your travel dates and interests.
We’ll design a tailored itinerary built around your time and expectations.